THE DEEP DIVE
"Fail often in order to succeed sooner," is a quote that stood out to me. It reminds us that it's alright to make mistakes and a little trial and error is good. The owner of IDEO said that he believes fresh ideas come faster in a fun place and wild ideas are encouraged. Here, people are respected based on how good their ideas are, not by seniority (there is no hierarchy). Everyone there works together, sharing ideas and does not judge. The key is finding experts so that you can learn quickly instead of by yourself. You should do one project at a time, stay on task and build ideas off of others. In the video, "The deep dive" refers to the total emersion of the problem at hand. I think this is a really good term and it accurately describes their work style.
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